Circa 1992, about 2:00am my 386/33 with a SoundBlaster Pro gets my attention.
I am in the middle of an all night, can’t save as you go epic battle with Castle Wolfenstein.
It not only was designed to get my attention, but I think scare me awake.
Fast Forward 20+ years, it takes a lot more to get my attention let alone scare me.
We continue to escalate the methods on how we get peoples attention. Sometimes through change from the norm, sometimes through humor sometimes through fear.
I’ve seen creative ways with big budgets and small budgets. Cool ideas often come from having NO budget too.
Often the value in the product is overlooked. The real value in an offering, whether service or product, is the foundation to all advertising. This gets missed. ACHTUNG!
You can spend hours and dollars to get someones attention…aka..the cost per click but miss all the critical pieces to actually build a business. Focusing on acquisitions and retention starts with the value in the product.
The ultimate measure of marketing is cost per acquisition. ACHQUISTION!
So generate cool ideas, enjoy the process, fill up your whiteboard. Not telling you to not do that.
Just trying to bring attention to the need to measure the right thing.
The lower your CPA and the higher your Viral Coefficient, the better.
The label “idea man’ has it’s merits, but no entrepreneur wants to be called that. As the execution of the idea, adding customers, growing the features based on demand, earning revenue, building value, creating barriers to entry is the real objective.
Ideas are like opinions, everybody has them…wait. They don’t all stink.
Henry Ford supposedly said, “If I had asked people what they wanted, they would have said faster horses.”
I think this is great in hindsight, driving your vision forward even though people never said they wanted it.
Another famous asshole, Steve Jobs did the same thing. For a future blog topic…what if Henry Ford and Steve Jobs met.
What separates an ‘idea man’ from an entrepreneur is the ability to execute it. A curse to some, and a blessing to others is that you can no longer ‘demand’ the way forward. Asshole doesn’t work anymore.
Today’s social culture, requires respect of resources, talent and everything is public. The new entrepreneur must have the ability to recruit the right engineering talent, and good engineers have choice. They CHOOSE where to work and what to work on.
It doesn’t mean that these engineers need coddling, they just need to care about what they are doing, given the resources to do it, and an environment to build and learn.
Feeding the tuna mayonnaise IS a good idea, probably one not even Steve or Henry could execute.
Then again, if we asked people what they wanted……..
Watch the inspiration clip from the movie “Night Shift”