Product Development

Perfect Never

Development of your idea is a careful process. It is treated like a baby, as it should. You must accept, that no matter what, it will never be perfect. By…

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SCRUM Methods

The days of killing trees and time with requirements docs is over.  Agile development methods solve many problems, some of which are the lower cost and time frame to deliver….

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Digital Products

Source: About Face 2.0 – Alan Cooper So many ideas, so little analysis.  Three people should weight in on every opportunity.  They need to be smart, they need to validate…

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Marketing

Broadcast Tower Marketing

For years, now almost decades, websites have been seen as destinations. Places for people to visit, offers for people to land on, optimized to be found. The ability to broadcast…

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Funnel Cake is Bad

Go to a local fair, the longest line is at the funnel cake mobile bakery on wheels. Dough, fried, with powdered sugar, easy to understand, yummy to eat. We like…

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Reed’s Law

If you watched the social media video (no? watch here) you might be puzzled how facebook added 100 million users in less than 9 months. Simple answer…Reed’s Law. Here is…

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Adwords Tuneup

Google makes adwords too easy, and makes marketers lazy.  It becomes a ‘bidding’ war and everyday the margin of sales decreases as Google makes more money.  95% of Google revenue…

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Conversion

Conversion Funnel

A – Bounce Rate – aka…Fear Rate What percentage of site visits are do something? or do nothing? No action at all = fear = bounce = wasted money. Look…

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Conversion Flow

Ok this one is a bit more ugly than the others. It’s the concept we want to convey. The source of traffic is from anywhere, but the flow of conversion…

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Conversion Cycle

Many marketers focus on the wrong thing.   They focus on what THEY think is right and sometimes forget that the customer, each of them individually decide what is right, what…

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Conversion Focus

A focus on more traffic, without fixing conversion, only continues the average experience potential customers have when visiting your web site. If you are average, you lose. Every moment that goes…

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