Broadcast Tower Marketing

Broadcast Tower Marketing

Your blog is more than a publishing platform, IT is a distribution engine. Publish once, and distribute to email, and your social channel, reaching hundreds or thousands of prospects.

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Adwords Tuneup

Adwords Tuneup

Google makes adwords too easy, and makes marketers lazy. As we focus on pragmatic actions, we look extremely close at the value of adwords and how to achieve success.

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Funnel Cake is Bad

Funnel Cake is Bad

Go to a local fair, the longest line is at the funnel cake mobile bakery on wheels. Dough, fried, with powdered sugar, easy to understand, yummy to eat. We like it too, but 100% of the people know it is not good for you.

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Perfect Never

Perfect Never

Development of your idea is a careful process. It is treated like a baby, as it should. You must accept, that no matter what, it will never be perfect. By taking the time to make it perfect, you miss opportunity, waste time and money.

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Conversion Cycle

Conversion Cycle

Many marketers focus on the wrong thing.   They focus on what THEY think is right and sometimes forget that the customer, each of them individually decide what is right, what they want.

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Conversion Funnel

Conversion Funnel

Understanding where your traffic comes from, what is it doing, and how does it progress through your path to purchase or becoming a customer IS the only way to drive more sales. Identify and measure the stages, then constantly improve them.

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Building Digital Products

Build Digital Products

So many ideas, so little analysis.  Three people should weight in on every opportunity.  They need to be smart, they need to validate assumptions and bring value to the table.  Guessing is not OK. Learn D-B-M

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Content Sharing

Content – Sharing

This is a pretty good service.  It enables any user to ‘viral’ your content to existing networks.

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Be Free! – ?

Be Free! – Caution

What’s the cliche? if you give away the milk for free, no-one will ever buy the cow? Other problems with the free model is that it is very difficult to know WHAT to give away for free.

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