For years, now almost decades, websites have been seen as destinations. Places for people to visit, offers for people to land on, optimized to be found.
The ability to broadcast has always been innate, like even our own human abilities, often not fully understood or leveraged to it’s potential.
A website has the ability to broadcast via a simple proven technology called RSS. It actually stands for Really Simple Syndication. Each ‘feed’ is filled with updates from the website. A websites blog has it’s own RSS feed. You can even have feeds for categories.
Seems kind of technical, so let’s talk about it’s pragmatic use.
Your blog is more than a publishing platform, IT is a distribution engine.
Using the simplistic, often misunderstood and over explained technology of RSS, you can do many many things with your ‘blog’.
Your blog has categories, or can. These are created and maintained by you. Each category has it’s OWN RSS feed. That’s right…one for cats, one for purse. Kind of like a TV channel, or a section of the newspaper.
With a little thought, you can use each of your different ‘channels’ for different reasons. Use a category ‘twitter’ to have your post automatically tweet with a link back to your blog. Some blog posts you don’t want on twitter you say? no problem, don’t use that category when you post.
Have an email newsletter? of course you do. Have a category called ‘newsletter’ and every post can then be sent to your email subscriber list. Yup. True. Blog POST > RSS > Email.
Want to dynamically create pages on your website, no problem, category is the page name. True again. blog Post > RSS > Page Content.
So I could give you many examples. Let’s talk about driving more targeted traffic to your website.
Use your ‘blog’ as a publishing platform AND a distribution engine.