A focus on more traffic, without fixing conversion, only continues the average experience potential customers have when visiting your web site. If you are average, you lose.
Every moment that goes by, your traffic will be more costly as you compete for search engine rankings or pay per click placements.
Doing a little math, if you never improve your conversion, and your cost per visit is going up, this model slowly deteriorates your margin per product sold.
By fixing your conversion first, through a variety of sometimes simple design changes, you can increase the value of every visitor, enable them to share and become a return visitor.
This lowers your traffic costs (repeat visitors) and expands your margin per product.
Head spinning? no time? No problem. Contact us about improving your website.