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Violet Gray was a Venture Capitalist

By September 9, 2008 June 10th, 2019 No Comments

Violet was Lucy’s snobby friend on the Peanuts cartoon. My first ‘imprint’ of entrepreneurship and getting told ‘no’…was learned when I was probably about 12…and it was a cartoon.

Here’s the frame by frame…play by play breakdown.

Frame 1: The ‘Inspiration’…a Peanuts character (forgot which one) was watching her cat play with a crumpled up piece of paper.

Frame 2: The ‘Idea’…a lightbulb on top of the character..with thought bubble…crumble up pieces of paper and sell them as cat toys.

Frame 3: The ‘Pitch’…going door to door selling cat toys in an over the shoulder product holder…like what you see at baseball games; peanuts, popcorn, beer here………but they were cat toys.

Frame 4: The ‘Putdown’…Violet says, “why would I buy this from you, when I can just crumble up a piece of paper myself”.

I’ve heard from many people in our industry that you need to pitch, pitch and pitch some more. Even Guy K jokes…when is an Entrepreneur pitching?…when his/her mouth is moving.

Here is my learning from Violet..she was right. There was a serious flaw in the process from “idea > sales”.

Something I’ve learned, that should have been more obvious…when you pitch, listen too.

I was given this advice..and didn’t listen. If you pitch 20 times and don’t get a term sheet…something is wrong. Not sure I am listening. Don’t make my mistake.

btw…Violet is a real pain which makes it harder to hear her.