One of the most popular business models on the Internet is where you give something away for free, and then desperately try and up-sell that customer over time. It’s not a horrible model, it’s better than a page full of useless ads or Google Adsense. This is classic permission marketing, earn the smallest level of trust possible, then grow it over time, eventually turning the trust into revenue….something like this…Free > Trust > Revenue.
What is Freemium?
Any service (or software product) that ‘holds back’ features in the free version, is hoping to get people to use the free and want the premium….aaah..Free…mium. I get it now.
The ‘term’ was invented by Fred Wilson from AVC in 2006. Here is the wikipedia article. Short, worth the read.
The problem is that without proper, uh…farming, your dormant and free users become really bloated. This takes resources and is the opposite of what you want.
8ONE8 helps solve this with a service called Freemium-Farmer.
Using 8ONE8 Freemium-Farmer you get the following FEATURES:
1. Data Analysis; who, when, what, how.
2. A tactical plan to ‘convert’ dormant.
3. A prevention plan to convert current trial users.
4. Action, either you do it, or we do it. Results focused.
The ADVANTAGES to using 8ONE8 Blog-Letters are:
1. We have been there and done this, we know what works.
2. Content testing is a core competency, we optimize the message.
3. Track the pipe…Signup > Trial > Install >Usage > Paid
The BENEFITS to using 8ONE8 Blog-Letters are:
1. More paying customers
2. Less Cost of Free
Let us help get it done. Contact Us >
You can save time, money and increase results if you had better information to start with. We have that information, let us share what you should do from a GIANT list of what you could do.
The ability to execute takes resources. This includes hardware, software and the often unknown human resource. 8ONE8 knows what you need, how to code and have the network worldwide. We take a simple approach to creating the plan, identifying resources and pulling together the right team.
Most development firms have a team of people, each of which have an expertise. But no company can be experts at all things. The 8ONE8 network is designed just for this purpose. Be keeping our network strong with all skills, we are able to select from truly the best. We don’t have a quarterback play offensive line, just cause he is an athlete and knows how. It would be failure. Failure in this business means more time, more money and less results. 8ONE8 avoids this by networking the best in technology, and applying them to your vision and needs.