Violet was Lucy’s snobby friend on the Peanuts cartoon. My first ‘imprint’ of entrepreneurship and getting told ‘no’…was learned when I was probably about 12…and it was a cartoon.
Here’s the frame by frame…play by play breakdown.
Frame 1: The ‘Inspiration’…a Peanuts character (forgot which one) was watching her cat play with a crumpled up piece of paper.
Frame 2: The ‘Idea’…a lightbulb on top of the character..with thought bubble…crumble up pieces of paper and sell them as cat toys.
Frame 3: The ‘Pitch’…going door to door selling cat toys in an over the shoulder product holder…like what you see at baseball games; peanuts, popcorn, beer here………but they were cat toys.
Frame 4: The ‘Putdown’…Violet says, “why would I buy this from you, when I can just crumble up a piece of paper myself”.
I’ve heard from many people in our industry that you need to pitch, pitch and pitch some more. Even Guy K jokes…when is an Entrepreneur pitching?…when his/her mouth is moving.
Here is my learning from Violet..she was right. There was a serious flaw in the process from “idea > sales”.
Something I’ve learned, that should have been more obvious…when you pitch, listen too.
I was given this advice..and didn’t listen. If you pitch 20 times and don’t get a term sheet…something is wrong. Not sure I am listening. Don’t make my mistake.
btw…Violet is a real pain which makes it harder to hear her.